BEEUP is the snack brand for active kids — powered by real honey and bold flavors to fuel every practice, game and adventure.

Yes, but honey is our number one ingredient.

BEEUP is made without major allergens, including milk, egg, peanuts, tree nuts, fish, crustacean shellfish, wheat, soy, and sesame. We partner with manufacturers who follow strict allergen-control protocols. As always, please check the packaging for the most up-to-date ingredient and allergen information if you have specific sensitivities.

Yes! BEEUP fruit snacks are gluten-free.

Absolutely. Our fruit snacks are Non-GMO.

We use all vegetarian ingredients but some consider honey to not be vegan. 

No.

Yes! BEEUP fruit snacks are made in a peanut-free facility, making them a great choice for school lunches and snacks. As always, please refer to the packaging for the most accurate and up-to-date allergen information.

You can find detailed nutrition facts on the back of each box or by visiting the product pages on our website: beeupsnacks.com/collections/products

Nope! BEEUP Fruit Snacks are made without artificial flavors or synthetic colors.

David’s passion for honey comes across in every detail of BEEUP.  As a co-founder, David has used his many years of experience building brands and establishing businesses to bring BEEUP to life.   As a deeply personal passion project for him, David has been involved in each step of the process - from the  initial idea of making a honey based snack for active kids, to tasting every fruity flavour, to helping design the packaging and bring on ambassadors and soccer partners.

While David’s love for beekeeping inspired the creation of BEEUP, in order to scale to the level required,the honey in our snacks does not come from his personal hives.

We work with a trusted U.S. supplier who sources high-quality honey from responsible farms. Our honey comes from industry-leading beekeepers who uphold strict standards in both harvesting practices and social responsibility.

BEEUP snacks are primarily sweetened with real honey to deliver a natural energy boost, and that’s it. No artificial sweeteners, no weird stuff.

Our difference starts with honey — a delicious, nutrient-rich superfood we use instead of the refined sugars found in many kids’ snacks. The result? Wholesome nutrition and natural energy to power active kids (and their families) through school, sports, and everything in between.

Each pouch of BEEUP honey fruit snacks contains 1 teaspoon of honey—a natural, good-for-you carbohydrate that provides quick, clean energy. Perfect for active kids and young athletes

BEEUP is proud to partner with the Bee Health Collective, a nonprofit advancing honey bee health through science-backed research and education. Together, we’re supporting the beekeepers and pollinators who make honey possible—funding real-world solutions and sharing trusted resources with those who need them most. Because healthy bees mean better snacks—and a better planet.

While BEEUP was designed with active kids in mind, it’s a hit with the whole family. Moms, dads, coaches, and older siblings love it too, anyone looking for a tasty, natural energy boost is welcome in the hive.

Keep BEEUP snacks at room temperature in a cool, dry place. Like the young athletes we serve, our snacks aren’t fans of sitting in the hot sun on the sidelines.

BEEUP is available at Target stores nationwide and on Target.com. You can also shop directly from our website. Use our Store Locator to find a retailer near you — look for us in the kids’ snack aisle!

Not yet! We're currently only available in the U.S.

Email us anytime at info@beeupsnacks.com — we’re here to help!

If you're not happy with your purchase, please email us at info@beeupsnacks.com. We’ll do our best to make it right. Refunds or replacements are handled case by case. For full details, see our Refund and Return Policy.

Not currently, but we drop exclusive promos and limited-time offers regularly. Sign up for our mailing list to stay in the loop.

We’re always looking to connect with great people. Send your resume to goteam@beeupsnacks.com. Even if we’re not hiring right now, we’ll keep your info on file for future opportunities.